Turning ideas, attention, and ambiguity into scalable growth
Building something great is half the battle. The other half is getting people to notice, care, and convert. My experience spans both founder and team settings (pre-seed to Series D), where I've owned and executed the strategy, content, and systems that make results repeatable instead of lucky.
200M+ Total Views
$800K+ Revenue
250+ Clients
By the Numbers
200M+
Total Views
Promotional content
$800K+
Revenue Generated
Ex-founder
250+
Clients Served
Startups, agencies, creators
3,000+
Orders
DTC and B2B
$10K+
Monthly Ad Spend
Meta, Google, TikTok
Top 15%
GPA
SCU, #1 UGB in Silicon Valley
Experience
GTM Strategy Lead
Enveda · Remote
Aug 2026 - Present
- Leading GTM and marketing strategy for growth initiatives at a Series D biotech unicorn ($517M raised).
- Defining optimal channel mix, messaging, and audience segmentation through rapid experimentation.
- Designing internal workflows and tracking systems to scale execution and accelerate learning loops.
Head of Growth
Restart · San Francisco, CA
Mar 2026 - Sept 2026
- First growth hire at a seed-stage AI startup; owned strategy across marketing, events, and partnerships.
- Engineered a frontier organic content engine, automating the analysis and repurposing of viral content.
- Captured, nurtured, and analyzed over 15,000 pre-launch waitlist signups.
Founder & CEO
KGRECIAN LLC · Santa Clara, CA
Dec 2023 - Nov 2025
- Generated $300,000 in revenue through bootstrapped paid marketing, processing 3,000+ orders and B2B bulk sales.
- Owned end-to-end growth strategy across acquisition, conversion, and retention.
- Launched and scaled full-funnel campaigns across Meta, Google, TikTok, and Email/SMS at $10,000+/month.
- Conducted market research to inform GTM strategy and brand positioning.
- Designed high-converting ads, copy, and sales funnels, prioritizing conversion rate and retention.
- Built integrated AI workflows to accelerate creative testing, market research, and daily operations.
- Directed creative strategy and content engine; hired and managed 15+ UGC creators simultaneously.
Creative Growth Strategist
Freelance · Santa Clara, CA
Jul 2022 - Nov 2025
- Led GTM and campaign strategy across 250+ B2C, B2B, and creator-led businesses.
- Drove 6,500+ confirmed leads and $500K+ in attributed revenue across client engagements.
- Managed full-cycle projects: scoping, billing, communication, and on-time delivery.
- Provided strategic guidance on content strategy, messaging, and brand storytelling.
- Applied professional video editing and design skills, pairing advice with market-ready assets.
Social Media Manager
KGRECIAN LLC · Santa Clara, CA
Jan 2020 - Jan 2023
- Built and scaled a social media portfolio from zero to 150,000 combined followers and 200M+ total views through promotional content.
- Optimized distribution strategy and content performance across multiple platforms.
- Secured $50,000+ in brand deals with notable partners including LG, Satechi, and The Farmer’s Dog, among others.
- Exited 5 of 6 accounts.
Additional Projects
EdTech Consumer App
Sept 2026 - Present
- Co-designed an iOS app that helps students turn screen time into exam prep.
- Built a fully automated, self-improving organic marketing system with integrations spanning Claude Code, Zapier, and TikTok/Pinterest APIs.
- Scaled to 500 downloads and 60 paid subscriptions by week 2.
Organic Attribution Platform
Aug 2026 - Present
- Researching attribution for organic marketing, enabling insights based on real outcomes rather than vanity metrics.
- In collaboration with a Microsoft engineer and UChicago causal inference expert.
Education
Santa Clara University, Leavey School of Business
B.S. in Finance | September 2026 | #1 Undergrad Business in Silicon Valley
3.7
GPA
Sep '26
Grad
#1
Silicon Valley
Creative Work
5+ years of professional Adobe Creative Suite experience, augmented by advanced generative AI tools for rapid iteration.
Premiere ProPhotoshopGenerative AI
AI
AI Startup Paid Ad
Fintech
Fintech Paid Ad
Fintech
Fintech App Video Ad
B2B
B2B Ad
Fintech
Fintech Service Paid Ad
Agency
Agency Startup Paid Ad
Product Graphic 1
App Graphic
Product Graphic 3
Event Graphic
Consumer
Consumer App Ad
Legal Tech
Legal Tech Paid Ad
Tech
Tech Startup Paid Ad
How I Work, Think, and Scale
So here’s a bit more about me. All hand-typed, so there’s no AI slop here.
01
I’m a big proponent of rapid experimentation, feedback loops, and doubling down on what works. Everything I do is data-driven because a “good idea” is only as “good” as the market’s response. A few years ago, I spent weeks creating a beautiful campaign that flopped the day it launched. The next day I made an ad in 30 minutes and it ended up spending $10,000 and returned $30,000 at a 3x ROAS. Point being, it’s far more efficient to experiment quick and let the data decide what deserves more time, resources, and attention.
02
I constantly get ideas and random inspiration when I go about my daily life and I don’t know how to turn it off. Whether I’m walking my dog, scrolling my feed, or showering. It’s a gift and a curse.
03
My toolstack is heavily AI-centered, but I’m very anti AI-slop. It’s painfully obvious when a company is using unpolished AI copy, landing pages, images, etc, and it’s a really bad look in my opinion. It only takes a few minutes in additional prompting or editing to fix this, and many people don’t. Whether generated with AI or not, all work deserves a quality check.
04
I pursued a finance degree over marketing because I thought I’d be frustrated by the curriculum. Everything I knew about marketing and growth up to that point had been self-taught through growing a six-figure business hands-on and repeatedly going viral on social media. I figured the pacing would be too slow, too hands-off, and I’d get bored.
05
Maybe in another life I would’ve gone down the technical path. It’s really amazing seeing all the products that people are building in this AI era. While I’ve advised technical projects and have built and integrated several workflows of my own, I’m a believer of specialization and know that my time is best spent on what I’m good at: owning growth initiatives, capturing attention, and scaling revenue.
Skills
Growth StrategyGTM StrategyPerformance MarketingCreative StrategyCampaign ManagementSocial Media ManagementOrganic Marketing (Virality)Market ResearchMessaging & PositioningCopywritingFunnel OptimizationConversion Rate OptimizationData Analysis & ReportingAttribution TrackingWorkflow AutomationInfluencer ManagementSEOAEOClient RelationsFinancial AnalysisVideo EditingGraphic DesignWeb Design
Current Tool Stack
Meta Ads ManagerGoogle AdsTikTok Ads ManagerKlaviyoShopifyAirtablen8nZapierClaude CodeCursorExcel (Advanced)GA4Looker StudioPremiere ProPhotoshopAdobe Creative SuiteMidjourneyHiggsfieldElevenLabsKling
Let's connect.